I did it. I built a website. It is sophisticated, high tech and consumer focused. So why isn’t my phone ringing with oodles of calls from new customers telling me to partner with them on their Real Estate needs? Well, simply because the consumer hasn’t found your site yet and it is up to you to drive them there. Here’s is a couple of ideas for you to consider. The best way to get traffic to your site I will not post here. Want that juicy tidbit, give me a call.
- Brochures: I have always said that houses are not important in the real estate Associates’ business. Sound strange? It is true. People are important, period. So why do agents spend so heavily promoting their current listing vs. themselves. The listing will sell. It is a one time event. When you do a brochure on a house, front and center on that brochure should be, you guessed it, your website address. If a customer walks into an Open House, takes the brochure and there is no website on it they will take no further action. If there is a web address offering a virtual tour of that home they will take action. When they take action, you get visitors.
- Open Houses: We recently had an Open House in our market with over 120 visitors. That is not a typo. 120 guests were in that house on a Sunday afternoon. Instead of handing them just piece of paper or a brochure on the house hand them a full color promotional sheet promoting your website and give details of why they should visit. Stapled to that sheet can be the information on the house. Over the course of a year that is a lot of extra visitors to your website, becoming a fan of your Facebook business page, etc.
- Print Media: There is no company or marketing exec who will invest in any type of print media without displaying the company web site. Why would Realtors not do the same? If you are investing in any type of print media the most prominently displayed item should be your website.
Rethink your marketing and drive everything and everyone to your website. Want my #1 proven way to drive traffic to your site…call me.
